53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.

Source: Review Trackers

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

If A Business Manages To Solve Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company

Consumers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

More Than Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among lots of that highlight the value of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers happy is more important than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with an ideal five star ranking.

Source: Brightlocal

USA Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz