Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. Overall, companies have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

More Than Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is one of lots of that show the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for businesses with a best five star score.

Source: Brightlocal

Consumers Could Spend 31 Percent More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Reviews Shared On Twitter Can Increase Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Staying connected with your customers establishes trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still require client reviews. There's no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably normally succeed, review sites help make certain of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers