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United States Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.
Source: Statista
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as suggestions from family and friends.
Source: Brightlocal
Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
89% Of Individuals Want To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, individuals choose to read reviews on their smart phones.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If They Were Asked, 77% Of Customers Would Leave A Review
More than a 35% would submit a review to educate others about their client experience and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to post a review to help other people with their decision making process.
Source: Podium