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Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
95% Of Unsatisfied Customers Will Go Back To A Company If A Company Manages To Resolve Issues Quickly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how eye-catching your marketing is, you still need client reviews. There is no other way around it. Consumers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a great experience.
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as advice from family and friends.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When customers have to pick a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating really helps your overall score.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
Over Half Of Customers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses really utilize them.
Although we now understand why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider
89% Of Individuals Choose To Read Reviews Using Their Smart Devices
Be it via an app or a mobile internet browser, most people prefer to read reviews on their mobile devices.
Source: Statista