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61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 businesses have excellent and awesome ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
83 Percent Of Consumers Don't Rely On Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews
No matter how alluring your marketing is, you still need client reviews. There is no skirting around it. Customers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
83% Of All Younger Clients Were Asked To Leave A Review Recently
Of those invited, 80% of clients did post a review. Overall, businesses have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats indicate a business's reputation does not impact simply the consumers. Prospective team members likewise look at rankings and read reviews.
Source: Deloitte
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal