Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 companies have exceptional and awesome rankings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You

89% Of Clients Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, most people prefer to read reviews on their phones.

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center