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United States Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
83% Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements select to take notice of customers' recommendations online.
Source: Statuslabs
73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with scores alone.
Client reviews make the statistics appear more genuine which is what the prospective clients are searching for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably usually prosper, review websites help make sure of that.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated content has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
70 Percent Of Consumers Prefer To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Reviews Shared On Twitter Can Help Increase Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of All Younger Shoppers Were Asked To Post A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all clients to give a review on their company.
Source: Brightlocal
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs