Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score in fact helps your overall score.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Because the vast bulk of consumers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as guidance from friends and family.

Source: Brightlocal

Since They Desire To Acquire A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Review websites are locations that customers go to get the facts about a product, service or business . Since they have currently formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Reviews Published On Twitter Can Improve Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics show a company's reputation does not impact just the customers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte