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60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and score stats show people value the opinion of peers more than any other material.
Source: Collective Bias
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
77% Of Consumers Would Undoubtedly Post A Review If They Were Asked
More than a 35% would submit a review to advise others about their consumer experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
89% Of Customers Browse A Companies Reactions To Reviews
Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Buyers Want To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their cell phones.
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online ratings stats, we discovered that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz