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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
Only 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to consumer review data, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews first.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats indicate a company's reputation does not impact just the customers. Prospective employees also take a look at ratings and take a look at reviews.
Source: Deloitte
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Keeping in touch with your customers develops trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to invest more money with a business.
Source: Statuslabs
One-half Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated content has an unassailable effect on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal