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If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online scores statistics, we found out that a business needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
If They Were Asked, 77% Of Consumers Would Most Likely Leave A Review
More than a 35% would submit a review to educate others about their customer experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Prospective team members also look at rankings and take a look at reviews.
Source: Deloitte
82% Of Consumers Visit Review Sites Because They Wish To Acquire A Service Or A Product And Wish To Get The Truth About Business Products And Services.
Review websites are places that customers go to get the truth about a business, service or item . Users come because they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat consumers honorably generally succeed, review websites help make sure of that.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
15 Percent Of Users Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of possible consumers won't even think about working with a company they can't find opinions about.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers