64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as advice from loved ones.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your clients builds their trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs

83% Of All Young Customers Were Asked To Give A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a doctor.

Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Over Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still require client reviews. There's no other way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone