Over Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the significance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star score.

Source: Brightlocal

83% Of All Young Clients Were Asked To Post A Review Recently

Of those asked, 80% of clients did post a review. In general, companies have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads select to take note of consumers' recommendations online.

Source: Statuslabs

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Practically a third of customers say written reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel