60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating stats show people value the opinion of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

89% Of Clients Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile internet browser, folks choose to read reviews on their smart phones.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to focus on clients' suggestions online.

Source: Statuslabs

People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

83% Of All Young Buyers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra