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Consumers Might Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the vast majority of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Length Has Become 65% Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US consumers consider reviews as 'incredibly influential'.
To show the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and rating stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Clients Review A Businesses Reactions To Reviews
Not only do the majority of customers read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Most Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
70% Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really often'.
Source: Trust You
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management stats suggest a company's reputation doesn't impact simply the customers. Potential team members also take a look at scores and take a look at reviews.
Source: Deloitte
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone