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73% Of Customers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a third of consumers say composed reviews are the only function that makes them think the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
70% Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do a lot of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews remain without a reaction. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
89% Of Individuals Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, people today choose to read reviews on their phones.
Source: Statista
Consumers Could Spend 31% More With A Business That Has Excellent Reviews
Pay attention to this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Given that the vast bulk of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically two-thirds of businesses have excellent and exceptional rankings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Over Half Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal