89% Of Individuals Like To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, folks prefer to read reviews on their mobile devices.

Source: Statista

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or a lawyer.

Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Google Accounts For 57.5% Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as advice from family and friends.

Source: Brightlocal

Just 6% Of Customers Do Not Trust Client Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never a buy without reading reviews initially.

Source: Statista