Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your clients establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have excellent and awesome ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores stats, we discovered that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, folks prefer to read reviews on their smart phones.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal