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91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
74% Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online rankings data, we discovered that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the potential clients are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are useful and relevant.
Source: Fan and Fuel
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the vast majority of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business Through Reviews And Posts, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
United States Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an unassailable impact on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal