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Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All
According to customer review data, a whopping 19% of customers always rely on online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two thirds of businesses have outstanding and great ratings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, people young and old choose to read reviews on their phones.
Source: Statista
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
Irrespective of how captivating your marketing is, you still need customer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
83% Of Consumers Do Not Trust Advertising
The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs