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The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company
Consumers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat customers well generally flourish, review websites help make certain of that.
Source: Statuslabs
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to consumer review statistics, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reply. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company
This stat is among lots of that show the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your customers happy is more crucial than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for businesses with an ideal five star rating.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz