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Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have exceptional and awesome rankings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or an attorney.
Younger people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your consumers builds their trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
89% Of Buyers Want To Read Reviews Using Their Smart Devices
Be it through an app or a mobile internet browser, people today prefer to read reviews on their cell phones.
Source: Statista
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings stats, we discovered that a business requires to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
Google Represents 57.5 Percent Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies really utilize them.
Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider