Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something like responding to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a legal representative or a doctor.

Young people (age 18-35) are even more inclined to hire an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews stay without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

US Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score really helps your overall score.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Customers Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile phones.

Source: Statista