49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have outstanding and good rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Business

This stat is among many that show the importance of online scores. Now that news of customer fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for businesses with an ideal five star rating.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the vast bulk of customers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Unhappy Consumers Will Return To A Business If A Company Deals With Problems Rapidly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can only presume when it pertains to trust.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal