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Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and score statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of client reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
If They Were Asked, 77% Of Clients Would Submit A Review
More than a 35% would submit a review to notify others about their consumer experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to submit a review to assist other people with their decision making process.
Source: Podium
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores stats, we found out that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Reviews Shared On Twitter Can Help Increase Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo