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53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two thirds of companies have good and outstanding rankings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very often'.
Source: Trust You
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat clients well normally flourish, review sites help make certain of that.
Source: Statuslabs
US Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
89% Of Consumers Review A Companies Responses To Reviews
Not only do the majority of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the prospective consumers are looking for. Nearly a third of customers state composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
77% Of Clients Would Certainly Give A Review If They Were Asked
More than a 35% would submit a review to advise others about their consumer encounter and 24% would probably direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.
Although we now know why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center