95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

70% Of Consumers Choose To Learn About A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Reviews Published On Twitter Can Help Boost Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

77% Of Clients Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

72% Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There is no way around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

89% Of Customers Browse A Businesses Responses To Reviews

Not only do many consumers check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation does not impact just the clients. Potential employees likewise take a look at scores and read reviews.

Source: Deloitte

Over Half Of Clients Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista