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More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.
Source: Review Trackers
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a physician or a lawyer.
Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
72% Of Customers Won't Take Action Unless They Read Some Reviews
Regardless of how alluring your marketing is, you still need consumer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as guidance from loved ones.
Source: Brightlocal
83% Of Consumers Do Not Rely On Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to pay attention to customers' suggestions online.
Source: Statuslabs
74% Of Regional Businesses Have At Least One Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online rankings stats, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Since They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.
Review websites are locations that people go to get the truth about a service, business or product . Due to the fact that they have actually already formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks