Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your clients creates trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Because the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are searching for. Practically a third of customers say written reviews are the only function that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

US Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

89% Of Customers Review A Businesses Reactions To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers visit Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

82% Of Consumers Visit Review Sites Because They Want To Purchase An Item Or A Service And Want To Get The Facts About Business Services And Products.

Users come since they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone