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If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Service
This stat is one of many that illustrate the importance of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked just for services with a best five star score.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Clients Want To Read Reviews On Their Mobile Devices
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their phones.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as recommendations from family and friends.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when customers have to select a solution provider.
Source: DemandGenReport
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic popularity of a site can only go so far.
Source: Review Trackers
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
Regardless of how attractive your marketing is, you still need customer reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Certainly Post A Review
More than a 35% would leave a review to educate others about their client encounter and 24% would probably direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista