53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Practically a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Over Half Of People Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation does not affect simply the clients. Potential team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

82% Of Customers Check Out Review Websites Due To The Fact That They Wish To Purchase A Product Or A Service And Want To Get The Truth About Business Product Or Services.

Review sites are locations that customers go to get the truth about a business, product and services . Since they have currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

89% Of Consumers Review A Companies Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more vital than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with a perfect five star rating.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc