The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking in fact helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as advice from loved ones.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Normally, 142 million customers check out Yelp each month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the huge majority of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

More Than Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks