The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Only 6% Of Customers Do Not Trust Customer Reviews At All

According to customer review statistics, a whopping 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

89% Of Shoppers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

70 Percent Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and great scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic appeal of a site can only presume when it comes to trust.

Source: Review Trackers

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

89% Of Consumers Read A Companies Responses To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize An Organisation

This stat is among many that illustrate the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for companies with an ideal five star rating.

Source: Brightlocal

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would leave a review to inform others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz