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More Than Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually use them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270%
User review stats show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Take note of this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of prospective clients will not even think about working with a company they can't find viewpoints about.
Source: Statuslabs
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal