52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Company

This stat is among numerous that show the significance of online ratings. Now that news of client fulfillment travels this quick, keeping your customers delighted is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

Over Half Of People Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a doctor or an attorney.

Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

89% Of Clients Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, people young and old prefer to read reviews on their phones.

Source: Statista

Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would post a review to notify others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the large bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews stay without a response. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers