Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have exceptional and good scores. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

95% Of Unsatisfied Clients Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Efficiently

Clients do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews typically carry the exact same weight as guidance from loved ones.

Source: Brightlocal

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias