89% Of Consumers Browse A Businesses Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

US Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Review websites are locations that customers go to get the facts about a product, business or service . Due to the fact that they have actually already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the large bulk of consumers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and awesome ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Almost a third of customers state written reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel