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89% Of Buyers Like To Read Reviews Using Their Smart Devices
Be it via an app or a mobile browser, most people prefer to read reviews on their mobile phones.
Source: Statista
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to consumer review data, a whopping 19 percent of consumers constantly rely on online reviews and never a purchase without reading reviews initially.
Source: Statista
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Service
This stat is one of lots of that highlight the value of online ratings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more vital than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked only for businesses with an ideal five star rating.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated material has an unassailable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
95% Of Unhappy Customers Will Go Back To A Business If A Company Deals With Issues Quickly And Effectively
Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and rating stats show individuals value the opinion of peers more than any other material.
Source: Collective Bias
83% Of All Younger Clients Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did post a review. In general, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to choose an attorney or a doctor.
Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters