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Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of companies have excellent and outstanding scores. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.
Source: RevLocal
Clients Could Invest 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of potential consumers will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.
Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'very influential'.
To illustrate the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take notice of customers' suggestions online.
Source: Statuslabs
American Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.
Source: Statista
73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Nearly a third of consumers say written reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your customers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.
As you might anticipate, clients who feel this way are happy to spend more cash with a business.
Source: Statuslabs
The Average Review Length Has Become 65% Shorter Since 2010
At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers