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70 Percent Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
89% Of Shoppers Want To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, people choose to read reviews on their phones.
Source: Statista
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now know why customer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as advice from friends and family.
Source: Brightlocal
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
89% Of Clients Read A Businesses Feedback To Reviews
Not only do a lot of consumers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social media reviews data, Facebook affects over half of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc