89% Of Clients Like To Read Reviews Using Their Smart Devices

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers visit Yelp every month. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a lawyer or a medical professional.

Young people (age 18-35) are much more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

89% Of Consumers Review A Companies Feedback To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of businesses have outstanding and awesome ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

82 Percent Of Consumers Visit Review Websites Since They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Review websites are locations that customers go to get the truth about a product, service or business . Since they have actually currently formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

15% Of People Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra