49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Probably Submit A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Practically a third of customers state composed reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as suggestions from loved ones.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a legal representative or a medical professional.

Young people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers fairly usually prosper, review sites help ensure of that.

Source: Statuslabs

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers