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60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and rating statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management stats indicate a business's reputation doesn't impact just the customers. Prospective team members likewise take a look at ratings and take a look at reviews.
Source: Deloitte
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never a purchase without checking out reviews initially.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to select a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those companies are losing clients that way.
Source: Review Trackers
89% Of Consumers Want To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their cell phones.
Source: Statista
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the exact same weight as guidance from family and friends.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to pay attention to consumers' suggestions online.
Source: Statuslabs
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
83% Of All Young Clients Were Asked To Post A Review Recently
Of those invited, 80% of clients did give a review. Overall, companies have actually asked 66% of all clients to give a review on their company.
Source: Brightlocal
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers well usually flourish, review sites help make sure of that.
Source: Statuslabs