74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

More Than Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

15 Percent Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective clients won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the huge bulk of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Browse A Businesses Reactions To Reviews

Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a lawyer or a doctor.

Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of companies have excellent and great scores. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal