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95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the large majority of customers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two thirds of companies have excellent and great scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews go on without a reply. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
Clients Might Invest 31% More With A Business That Has Excellent Reviews
Focus on this fact. The more detailed other users describe your services or product, the more cash you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
95% Of Unhappy Clients Will Go Back To A Company If A Business Deals With Issues Rapidly And Effectively
Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday