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77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'extremely often'.
Source: Trust You
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics show a business's reputation doesn't affect simply the clients. Prospective employees also look at rankings and read reviews.
Source: Deloitte
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings data, we learnt that a company requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, most people prefer to read reviews on their mobile phones.
Source: Statista
The Average Review Length Has Gotten 65% Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Because They Desire To Buy An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.
Review sites are locations that people go to get the facts about a service, item or business. Users come since they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how tempting your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine