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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about very first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
89% Of Customers Like To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile browser, most people prefer to read reviews on their mobile phones.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.
Although we now know why client reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two thirds of businesses have exceptional and great ratings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Undoubtedly Give A Review
More than a 35% would post a review to notify others about their client encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the general popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
USA Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Reviews Published On Twitter Can Help Grow Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating data show people value the opinion of peers more than any other material.
Source: Collective Bias
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone