Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a perfect five star ranking.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82% Of Customers Check Out Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services.

Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your customers develops trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have exceptional and awesome rankings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as guidance from friends and family.

Source: Brightlocal

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of customers' recommendations online.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

89% Of Individuals Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, customers prefer to read reviews on their smart phones.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

Clients Might Invest 31 Percent More With A Business That Has Great Reviews

Take note of this statistic. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone