72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still require consumer reviews. There is no way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even think about working with a business they can't find opinions about.

Source: Statuslabs

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

89% Of Individuals Want To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile browser, folks choose to read reviews on their smart phones.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Generally, 142 million consumers visit Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a company's reputation doesn't affect simply the clients. Potential employees also take a look at rankings and read reviews.

Source: Deloitte

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

Reviews Posted On Twitter Can Improve Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra