77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective clients are searching for. Practically a third of customers say written reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of prospective customers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need client reviews. There's no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews go on without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone